Unit 4 Prep - Interactive Media

Unit 4 Prep - Interactive Media

Interactive media, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.

KEY TAKEAWAYS
  1. Interactive media refers to the ways in which people process and share information.
  2. It's meant to engage the user and interact with them in a way that non-interactive media does not.
  3. Social media, virtual reality, and apps are all forms of interactive media. Television and radio are the most common examples of non-interactive media.
  4. Interactive media arose through the Internet revolution of the 1990s and improved technology, such as smartphones.
  5. The uses of interactive media are far and wide, ranging from education and networking to video games
EXAMPLES OF INTERACTIVE MEDIA PRODUCTS
  1. Social networking websites such as Facebook, X (formerly Twitter), and Instagram are examples of interactive media. These sites use graphics and text to allow users to share photos and information about themselves and to chat and play games.
  2. Video games are another type of interactive media. Players use controllers to respond to visual and sound cues on the screen that are generated by a computer program.
  3. You use apps if you have a mobile device like a smartphone. These forms of interactive media can help you figure out the weather, direct you to a desired location, choose and respond to news stories in which you're interested, and allow you to shop.
  4. Virtual reality (VR) is another form of interactive media. VR gives users a completely immersive experience, allowing them to delve into a world that's almost a carbon copy of reality. The only difference is that this world is digital.

Purpose and example of interactive element

Promotional: competitions to promote the product and engage the audience
Advertising: moving billboard to capture audiences attention
Marketing: direct emails
Entertainment: Netflix suggestions, automatic plays 
Social media: poll on Instagram
News: mobile apps on phones 
Virtual reality: immersing yourself in a different world

  • Interactive videos -
    • Videos were the audiences participate in the viewing experience
    • Not for passive audiences
    • Overall boosts video analytics
      • Boost viewing time by 47%
      • Increase purchaser intent by up to 9 times
      • Conversion rate around 11%
  • Key features
    • hot spots- areas that are clickable for additional information
    • static hotspots- anchored to a fixed position in the video, don't move within the video 
    • sticky hotspots- 'stick' to people or objects as they move within the video (larger engagement of up to 9x higher)
    • overlays- the name given to the pop-up itself, what appears when the hotspot is clicked. gives:
    • links to external websites
    • downloadable content
    • branching- gives the viewer the choice to choose the next scene, and lets you control the narrative. E.g. Bandersnatch- black mirror. (make you feel as if you have a choice although the options have been chosen for you- makes you feel in control- leads to recurring visits to the media)
    • 360ยบ viewing- allows you to move around and see an extended view
Comparing interactive Media
  • A website - Wikipedia - to gain information -  search box, login option, images
  • A blog - Blogger - to read about other people's work/ lives -  home buttons, font and design option   
  • A mobile website- Wikipedia - to gain information - links to other pages on the website
  • An app - Spotify - to entertain and gain knowledge - play/pause button, volume button, like button
  • A streaming TV site- Prime Video -  to entertain - search, home, play/pause, add to list 

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